Picture this: a seasoned accountant ditches the spreadsheets for sketchbooks amid the chaos of a global pandemic, transforming sleepless nights into groundbreaking fashion statements. Zubair Shah's journey isn't just inspiring—it's a reminder that passion can pivot careers in the most unexpected ways. But here's where it gets intriguing: after five intense years in the industry, he's discovered his true calling by weaving social causes into every stitch. Ready to dive into how he's redefining fashion with heart and purpose?
Zubair Shah stands out as anything but ordinary. Originally trained as an accountant, he pivoted to fashion design during the pandemic's upheaval, a time when countless businesses either closed their doors or shifted entirely online. He began by launching his menswear line digitally, eventually expanding into women's fashion and making significant strides in both arenas.
Fast forward through over five challenging years—filled with long hours that kept competitors on their toes—he's pinpointed his niche: blending high fashion with charitable efforts to uplift the underprivileged, the forgotten, and the marginalized. It's a approach that turns runway glamour into real-world impact, and it's something that resonates deeply with today's socially conscious audiences.
So, how does he describe his unique take on fashion design? Zubair explains that it's all about embracing the unexpected. He thrives on experimenting with unconventional materials and ideas that push boundaries, like using acrylic sheets, intricate multi-button details, dresses that cleverly transform from day to night wear, and bold cocktail gowns that demand attention. His collections boast avant-garde pieces, such as men's sherwanis (traditional long coats often worn in South Asian ceremonies) adorned with wildlife motifs, lustrous golden bustiers, vests layered with shimmering gold chains, vibrant candy-colored power suits, a modern twist on safari suits tailored for Gen-Z's adventurous spirit, delicate crochet gowns, jackets, skirts, and jaw-dropping red carpet ensembles that scream elegance.
When drawing from cultural heritage and skilled craftsmanship, Zubair finds inspiration in designers like Sabyasachi from India and Hasan Shehryar Yasin, who masterfully capture the essence of our region's history. Their work transports you back to eras of royal splendor and opulent luxury in the Subcontinent, making ancient traditions feel alive and relevant today. For beginners in fashion, think of it as reviving cultural stories through fabric—it's like telling tales of kings and queens with every seam.
And this is the part most people miss: every great fashion designer has a muse. Zubair's is undoubtedly Abeera Khan, his go-to print and runway model. Her pout, her prowling panther-like stride on the catwalk, and her electrifying poses for photographers? Pure charisma. Despite her youth, she infuses the runway with unstoppable energy and personality. In fact, he's currently crafting a new collection inspired by her magnetic aura. Then there's Aasif Rehmaan, a standout male model known for his unique style and genuine respect for those around him—no one quite compares.
Now, for a controversial twist: do you agree that fashion in Pakistan is slowly fading away? Zubair offers a nuanced view—yes and no. On one hand, the landscape has changed dramatically since pre-pandemic days. Back then, we enjoyed biannual fashion weeks in Karachi and Lahore, events like PFDC Fashion Week, Fashion Pakistan Week, and HUM Showcase that drew huge crowds. Post-COVID, those have largely gone silent. What lingers are specialized weeks like Hum Bridal Couture Week, TDAP Fashion Week, and the emerging Laam Fashion Week set for January 2026, led by industry leaders. Fingers crossed for their success!
But here's where it gets controversial—could this shift to fewer major events actually be a blessing in disguise, pushing designers toward innovation rather than relying on big platforms? Some argue it stifles creativity, while others see it as an opportunity for fresh voices to emerge. Zubair leans toward the optimistic side: no, fashion isn't dying, because vibrant individual platforms are thriving where talented designers, models, and creatives showcase their work independently. Sure, they often lack the backing, praise, or nods from established pros, but that resilience is what keeps the scene alive. Personally, Zubair champions 'fashion for a cause,' collaborating with charities like Masarrat Misbah's Depilex Smileagain Foundation. He recently created outfits for acid burn survivors and featured them on the runway, spotlighting their stories and earning widespread applause.
He also extended support to Angeline Malik during her cancer battle, helping her become Pakistan's first bald model to walk the ramp. Together with designer Parishae Adnan and stylist Saraphine Andrew from The Trio Salon, they launched her jewelry line accompanied by stylish outfits. Zubair's even mentored new talent from schools like Indus University and MITE, introducing them to the fashion world. And get this—he's now establishing his own design studio on main Tariq Road. With 2026 on the horizon, exciting developments are brewing, but he's keeping details under wraps for now.
For aspiring young designers, models, or anyone in the fashion realm, Zubair's advice is straightforward yet powerful: persist relentlessly for your dreams. If you've got the fire inside, you'll push through. The industry, he notes, isn't just filled with gatekeepers—it also has mentors ready to lift you up. Think of it as navigating a jungle: yes, there are predators, but also guides who can help you find your path.
Finally, who tops his list as the ultimate showbiz inspiration? Shah Rukh Khan, hands down. Beyond his magnetic screen presence, Zubair admires his gentlemanly charm, quick wit, impeccable style, and generous philanthropy. Khan's respect for women, commitment to fairness, clever handling of media scrutiny, and deep family devotion are traits Zubair strives to mirror in his own life.
Originally published in Dawn, ICON, December 21st, 2025.
What do you think—does blending fashion with charity truly elevate the industry, or is it just a trend? And on the debate about Pakistan's fashion scene: is the decline of big events a loss, or a chance for reinvention? Share your thoughts in the comments—we'd love to hear your take!
