Audacy's Star 94, Atlanta's Rhythmic AC station, has taken the lead in holiday music programming. This move comes as a result of a strategic shift, taking the position previously held by Salem's former Christian AC, 104.7 The Fish (WFSH-FM), which was sold to K-Love Inc. earlier this year. Despite this transition, WSTR has been featuring Christmas music on weekends since December 2024, resulting in a significant jump in the Holiday 2024 Nielsen Audio ratings. This move has been particularly effective, as evidenced by the station's 10.5 share in Holiday 2023, which dropped to 6.9 in 2024 for WFSH-FM. With the addition of former WFSH-FM morning hosts Kevin & Taylor to WSTR's morning show, the station's musical lineup is set to change. The final song before the switch to Christmas music was Tupac's 'Changes', leaving fans wondering if a refreshed musical position will emerge post-holidays.
