Here’s a startling fact: 1 in 5 new mothers battles post-birth mental health struggles, yet they often feel invisible in the whirlwind of new parenthood. But what if there was a way to put moms back at the center of their own postpartum journey? That’s exactly what Carea, a pioneering pregnancy and postnatal wellbeing app, aims to do with its groundbreaking Postpartum Mum Tracker.
While most apps focus solely on the baby’s needs, Carea takes a refreshingly different approach by prioritizing the mother’s health. Let’s face it—postpartum life is no walk in the park. New moms are expected to bond instantly, recover miraculously, and function on zero sleep, all with minimal support. And this is the part most people miss: without structured guidance, many women feel overwhelmed, anxious, or even lose sight of themselves entirely. Carea’s tracker steps in as a daily companion, monitoring everything from physical recovery (think incision healing and breast health) to mental wellbeing (anxiety, overwhelm, and bonding struggles).
But here’s where it gets controversial: In countries like the Netherlands and South Korea, new mothers receive weeks of in-home postpartum care. Meanwhile, in the UK, they’re often left with just one brief appointment—where the baby, not the mother, is the focus. The NHS and WHO have sounded the alarm on this crisis, yet mothers continue to slip through the cracks. Carea’s tracker doesn’t just log symptoms; it identifies patterns, flags potential red flags, and empowers moms to seek help before they reach their breaking point.
“We obsess over every detail of our baby’s life, but who’s tracking the woman who’s exhausted, in pain, and feeling lost?” asks Anastasia Shubareva-Epshtein, Carea’s founder. Her own battle with postpartum anxiety inspired this feature. “The Postpartum Mum Tracker is about making mothers visible again,” she says. “Because you can’t care for a baby if you’re not caring for yourself.”
Through the app, moms can also connect with Dr. Gergana Peeva, an obstetrician consultant specializing in fetal and maternal medicine. Her take? “A happy baby starts with a happy mother, and a happy mother starts with a happy woman.” It’s a simple yet powerful reminder that self-care isn’t selfish—it’s essential.
The idea for the tracker gained momentum during Carea’s recent Carea Circle event in London, co-hosted with Anna Whitehouse. In an intimate setting, mothers shared raw, unfiltered stories of identity loss, isolation, and the pressure to ‘have it all together.’ These conversations underscored the urgent need for tools like the Postpartum Mum Tracker.
This new feature joins Carea’s growing toolkit for mothers, which includes upcoming updates like an IVF mode and specialized support for miscarriage and pregnancy after loss. But here’s the question we’re left with: In a world that glorifies motherhood but often neglects mothers, is the Postpartum Mum Tracker a step in the right direction—or just a band-aid on a much bigger problem? Let us know your thoughts in the comments.
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