Get ready for a major shift in the world of Formula 1! The sport’s management is gearing up for a massive upgrade with a brand-new, 93,500 sq ft headquarters in the heart of London, marking a significant milestone in its growth. But here’s where it gets interesting: this move isn’t just about space—it’s a bold statement about F1’s commitment to London and the UK, where the majority of its teams are based. Let’s dive into the details.
Early next year, Formula One Management will relocate to a redeveloped office building at 40 Broadway in Westminster, accommodating around 300 staff members. This expansion comes just six years after their last move in 2017, when Liberty Media, the series’ new owner, swapped Bernie Ecclestone’s Prince’s Gate office for a 21,000 sq ft space at 2 St James’s Market. But with a growing team, F1 needed more room to thrive—and this new location delivers in spades.
The nine-storey building at 40 Broadway isn’t just bigger; it’s a state-of-the-art workspace with a twist. Imagine roof terraces offering breathtaking views of St James’s Park, Buckingham Palace, and the Houses of Parliament. It’s a far cry from your average office, and it’s designed to inspire the team behind one of the world’s most thrilling sports. As F1 President and CEO Stefano Domenicali put it, “This is a major statement of our commitment to London and the UK, where nine of the 11 Formula 1 teams are based.”
But here’s the part most people miss: the building’s history adds another layer to the story. Previously occupied by shopping centre operator Intu, which went into administration in 2020, the site was acquired, demolished, and redeveloped by Tellon Capital. James Burchell, co-founder of Tellon Capital, proudly shared, “We are delighted to secure Formula 1 as the occupier of this exceptional, brand-new grade-A office development.” He also highlighted a controversial yet thought-provoking point: “Offices continue to play a key role for businesses today, provided they offer high-quality, environmentally friendly space with fantastic amenities.”
Is the traditional office space truly making a comeback, or is this just an exception for a high-profile brand like F1? Let us know your thoughts in the comments below. And while you’re at it, don’t miss our latest coverage on the 2026 F1 field’s shakedown in Barcelona and Liberty Media’s Q3 earnings report, which hints at exciting momentum across F1 and MotoGP. Your opinion matters—take our 5-minute survey and help shape the future of Motorsport.com!
